Coming up with an idea is the easy part. Bringing that idea to a reality is challenging.

Spitbook provides software product and marketing research serving mid to large enterprises, startups, and early-stage companies in the financial services industry. Spitbrook’s team is visionary, has a deep knowledge of systems architecture, integration, and implementation across a wide breadth of IaaS, PaaS, and SaaS platforms. From concept to product specification, market strategy to growth, and whatever exit strategy, Spitbrook provides insight for every stage in the business cycle.

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VISION

Spitbrook assists in directing your talents into the genius needed to deliver the best products possible. From helping to identify the right source of funding to creating the development team your product requires, we bring the business expertise necessary to turn concepts into reality.

CLARITY

Entrepreneurs and even well-positioned companies often struggle with clarity of product direction, autonomy, and orderliness. The sequential steps that Spitbrook provides ensures the underlying development protocols are followed throughout the entire development phase.

EXECUTION

Even the most thorough plan can fall apart without the correct execution and accountability strategy. Spitbrook works with you to create an execution blueprint to get your idea off the ground, into business, and profitable as soon as possible. Without an execution plan, failure is imminent.

RESULTS

Aligning product vision and strategy is key to bringing a highly successful product to life. Combining business savvy with a wealth of broad technology expertise, Spitbrook is the liaison in a collaborative effort between marketing, product and development teams. Spitbrook through its’ insightful industry experience brings products with impact to measurable market success.

“Anyone can have a great ideas. Genius comes in making it a reality.”

Pete Giza

Established Technology Executive with Extensive Experience

Business — Pete Giza is an established technology executive with extensive business experience working with start-up and Fortune 500 software companies. He has held career positions in product development, marketing and management as a CEO, CTO, CPO and VP of Business Development. Pete is considered visionary, an evangelist, and leader in the FinTech industry.

Technology — Pete has a deep knowledge of systems architecture, integration, and implementation across a wide breadth of IaaS, PaaS, and SaaS platforms, along with practiced knowledge and delivery on public and private cloud platforms including AWS, Google, Microsoft and private label platforms.

He has long term applied Internet and Big Data technology engineering experience including embedded web, IoT, IaaS, PaaS, SaaS, AI, Internet Protocols, Web Services, Micro-services Architecture, Data Center, Cybersecurity, and others.

Interests & Accomplishments — Pete’s lifetime love affair with automobiles and motorcycles allowed him to pursue a long-time goal of accomplishing a museum quality restoration. This was brought to fruition in the Harley-Davidson acquisition of a 1936 California Highway Patrol motorcycle researched and restored at his home-based shop in New Hampshire. This motorcycle stands out as one of the HD museum’s greatest acquisitions in its class.

Pete’s Career Mantra: Surround yourself with those wiser than yourself.

Pete’s Daily Mantra: Learn something new every day.

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Spitbook has walked alongside entrepreneurs through early stage development to profitably selling off.

What They’re Saying


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Mr. Incredible, ABC Corporation


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Johnny Appleseed, XYZ Corporation

Pete Giza, founder of Spitbrook, has provided services to many WeathTech firms:

RedBlack Software
Orion Advisor Solutions
Broadridge Technology
Oracle Integrated Cloud Applications

Deutsche Bank
Hewlett Packard
Sun Microsystems
AdvisorPeak
Time Warner

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Spitbook is a leading U.S. FinTech consultancy firm serving software firms at all stages.

If your vision needs clarity, execution, and results, contact Spitbook for a consultation today.